Advanced Betting Strategies

Advanced Betting Strategies - EPH Brothers

More advanced Sports Betting strategies go beyond basic wagering and involve more sophisticated approaches to maximize potential profits while managing risk. Three different strategies are discussed in turn including value betting, arbitrage betting and the Kelly Criterion.


  1. Value Betting:  involves finding bets where the Bookmaker’s odds on an event are higher than the true probability of an outcome. Value Bettors focus on finding discrepancies between bookmakers' odds and their own projections.

To be a value bettor, a Sports Bettor must calculate their own probability for an outcome based on research and analysis. If your estimate is higher than the implied probability from the bookmaker's odds, it's then considered to be a value bet.


In the long term value bettors aim to capitalize on the differences in the odds offered by Bookmakers against the projected outcomes calculated by Sports Bettors. Value betting requires a deep understanding of the sport, the ability to assess probabilities accurately and the careful analysis of statistics. 


  1. Arbitrage Betting: "arbing" or "sure betting" involves exploiting the differences in odds offered by different bookmakers to guarantee a profit. This strategy takes advantage of discrepancies in bookmakers' assessments of the probability of an event.

Arbitrage Sports Bettors place multiple bets with different bookmakers on all of the possible outcomes of an event. The combined odds of all the bets are calculated to ensure a profit, regardless of the actual outcome of the event.


Arbitrage opportunities are rare and occur when bookmakers have different odds on a particular bet. Rapidly changing odds or mistakes by bookmakers can also create arbitrage opportunities.


  1. Kelly Criterion: is a mathematical formula that determines the optimal size of a series of bets to maximize long-term profit and avoid bankruptcy. It considers both the expected value of a bet and the odds offered.

The Kelly Criterion formula is (bp - q) / b, where:

  • (b) is the odds received on the bet (decimal odds + 1).
  • (p) is the probability of winning.
  • (q) is the probability of losing (1 - \( p \)).

The Kelly Criterion helps bettors allocate their bankroll across different bets in proportion to their perceived edge. It's essential to use caution with the Kelly Criterion as aggressive use and increased unit bets can lead to significant volatility and larger losses.


Conservative bankroll management is essential to long-term success. Properly managing your bankroll to avoid significant losses involves avoiding emotional and impulsive betting.


Keep in mind that all forms of betting carry risk, and there are no guarantees of profit. Successful implementation of these strategies requires ongoing learning, adaptability, and a commitment to disciplined execution and consistently following a strategy.

EPH Brothers - Sports Handicappers

The Author: EPH Brothers

A decade ago, the EPH Brothers embarked on a sports betting journey with a fierce desire to win. No fluff, just a rigorous approach and years of trial and error – that's how we became self-taught sports betting champions. Today we seek to help other sports enthusiasts elevate their game through education and offering our VIP handicapping packages.

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