Privacy Policy

Effective Date: March 20, 2026

EPH Brothers (“EPH Brothers,” “we,” “our,” or “us”) values the privacy of our subscribers and website visitors. This Privacy Policy explains how we collect, use, disclose, and protect personal information when you visit ephbrothers.com, purchase a package, subscribe to our services, use our site, or interact with our emails and content. EPH Brothers is part of Worldwide Sports Magic.

1. Information We Collect

Depending on how you interact with EPH Brothers, we may collect the following categories of information:

Personal Information

When you purchase a VIP Package, sign up for Free Picks, subscribe, contact us, or otherwise interact with our services, we may collect information such as your name, email address, billing address, payment-related information processed through our payment providers, and any other information you choose to provide.

Usage and Device Information

We may collect information about how you interact with our website and services, including IP address, browser type, device type, operating system, referral source, pages viewed, email engagement, and general site activity.

Cookies and Tracking Technologies

We may use cookies, pixels, tags, and similar technologies to remember preferences, analyze website traffic, improve performance, support marketing efforts, and personalize user experience. Shopify specifically notes that merchants have their own privacy obligations and can configure customer privacy settings, cookie banners, and related controls in Shopify admin.

2. How We Use Your Information

We may use your information to:

provide, operate, and improve our website and services;
process orders, packages, subscriptions, and payments;
deliver VIP Package content, Free Picks, service emails, and support communications;
send promotional emails and marketing communications where permitted by law;
analyze website usage and improve performance;
detect, investigate, and prevent fraud, misuse, and security issues;
comply with legal obligations and enforce our rights.

3. Cookies and Similar Technologies

This site uses cookies and similar technologies to improve your browsing experience, remember preferences, support site functionality, analyze traffic and engagement, and assist with advertising and remarketing. You can usually control cookies through your browser settings, but disabling cookies may affect how the site functions.

4. How We Share Information

We do not sell your personal information for money. We may disclose personal information to third parties in the following circumstances:

Shopify and Service Providers

EPH Brothers uses Shopify and related third-party vendors to support storefront hosting, e-commerce functionality, customer privacy controls, order management, payment processing, email delivery, analytics, security, and related business operations.

Legal and Compliance Requirements

We may disclose information if required by law or in response to a valid legal request, such as a subpoena, court order, or regulatory demand, or where necessary to protect our rights, users, or services.

Business Operations

We may also share information as part of business transactions, reorganizations, or transfers, where permitted by law.

Shopify’s guidance states that merchants are independently responsible for complying with privacy and data protection laws and for accurately describing how information is used, shared, sold, or disclosed where required by law.

5. Data Security

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information. However, no method of transmission over the Internet or method of electronic storage is completely secure, and we cannot guarantee absolute security. FTC guidance emphasizes reasonable safeguards and clear communication with users about privacy and security practices.

6. Data Retention

We retain personal information for as long as reasonably necessary to provide services, maintain business and financial records, comply with legal obligations, resolve disputes, enforce agreements, and protect our business. Retention periods may vary depending on the type of data and the reason it was collected.

7. Your Rights

Depending on where you live, you may have rights relating to your personal information, including the right to:

request access to the personal information we hold about you;
request correction of inaccurate information;
request deletion of personal information, subject to legal and contractual exceptions;
opt out of promotional emails using the unsubscribe link in our emails;
exercise additional rights available under applicable law.

California residents may have rights under the CCPA/CPRA, including rights to know, delete, correct, and opt out where applicable, as well as non-discrimination for exercising privacy rights.

8. Children’s Privacy

Our services are not intended for individuals under the age of 21, or the applicable age of majority in the jurisdiction where they reside, whichever is greater. We do not knowingly collect personal information from individuals we know to be under that age. If we become aware that such information has been collected, we will take reasonable steps to delete it.

9. Third-Party Links and Services

Our website, emails, or content may contain links to third-party websites, platforms, sportsbooks, or services. We are not responsible for the privacy practices, content, or security of those third parties. You should review their privacy policies separately.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated effective date. We encourage users to review this Privacy Policy periodically.